11/12/2010

Build an online business


Three main points in building an Internet business:
Make contet / offering articles, news forumn, post, product reviews

Menanpilkan Content publish content that was made before

Bring visitor use the traffic generation strategy
Step:

  1. Business Summary
  2. Competitin Analysis
  3. Unique Selling Proposition
  4. Website Development Plan
  5. Content Development Plan
  6. Traffic Generation Plan  
1. Business Summary

  • explain in brief about the selected business
  • What do these dibisnis
  • how the business generate income
  • who the target market of business
  • what the purpose of which aspires to achieve
Example:
 
create an online store that sells fashion clothes for the target market is Indonesia, especially the middle class who have the brand overseas missionary. magrin profit above 35% for the order to each product. goals or targets to be achieved is to be the no.1 online place in Indonesia
2. Cmpetition Analysis

  • writing the results of analysis of major competitors
  • Start something first or better than competitors
  • that needs analysis, among other
  1. quality of products sold
  2. who the target market competitors
  3. how competitors products viewed on the website
  4. how to order products: simple, Flammable or confusing?
  5. content of what is given?
  6. how competitors build trust sehinggan visitors into buyers?
  7. there are testimonials on the website?
  8. availability guarantee
  9. how the quality of consumer service?
  10. what the advantages of a with the other competitors?
3. Unique Selling Proposition ways to make your business more unique, more prefetch queue and more easily remembered by visitors dibadingkan denagan your competitors

  • not have a USP is no different from your competitors
  • mind something uniqe and easily remembered by others
  • Be a trend-setter, not a follower
For example: 150% money back guarantee payment with credit card

4. Websites Development Plan

website development: do all the things associated with the design and development Website
Things to consider:
  1. who will do the website design?
  2. Coe who will build a website?
  3. how much budget provided?
  4. barapa long time making the website?
  5. how the layout and structure of the menus?
  6. how to display the product?
  7. using CMS open-sourse?
  8. how to payments made?
  9. how do I contact customer services?
  10. Should the FAQ?
5. Content Development Plan
development of website content content must be up-to-date to note

  1. who makes the first website content kalai>
  2. who will update the website content on a regular basis?
  3. where the source content?
  4. How many standard size photo of the product?
  5. how frequently updated website content?
  6. have provided a blog?
  7. perludisediakan forum? who is the moderator?
6. Genertio Traffic Plan
Where How to bring traffic / visitors to your web site. without traffic, your website is useless

to note

  1. The main focus on free trafiic (articles, SEO) or Paid Traffic (PPC, banner, advertisement)?
  2. what traffic strategy implemented?
  3. do yourself or outsource?
  4. how much budget is allocated?
  5. how the tracking system and applied statistics, so you know the source of traffic?

No comments:

Post a Comment

Time Now